Competitive Analysis

Competitive Analysis One of the few advantages Japed has oer its competitors is that they are t he most(prenominal) sphere of influence overheated dog stand in Vancouver. As they were awarded Best of Vance feed 3 geezerhood consecutively. Shops located at the YVES airport, Robinson Street, and Richmond d has proven to be very thriving towards the company. These locations provide well ace usability for potential consumers. The airport provides hatful from all over the world to g Arab a dissolute bite before their next flight. What better thing to grab than a heathenish fusion het up do g a customer has never tried before?The convenience of Japed makes it easier for busy peppiness el, and hence why the restaurant location is on Robinson . While providing convenience for cue stokers, Japed also brings a singular taste to the market. This unique taste base be thou ought of as an advantage over some other hot dog vendors/ restaurants. This differential advantage in culture c an attract some consumers roaming around the area. The North American culture e for comfort nourishment usually consists of hamburgers, fries, and most importantly for Japed hot dogs.This is unmatchable of the main reasons why Japed was able to gain its popularity an teeth nice, distinct, flavors fusion of one of the most loved snacks in North America. The difference between Japed and other hot dog stands are the unique vary ties that they offer. Such as Spading signature hot dog topped with Tertiary sauce e, mayonnaise and seaweed, these are the kinds of ingredients that makes their products unique . The price range of Japed starts from $5 for a simple hot dog $12 for a full meal inch duding its specialty hot dog, fries and a drink.Japed faces numerous competitors in d owe Anton Vancouver and many other food trucks, but with the increase of Japanese rest rants in the area, Sapwoods air has vainglorious significantly. Japed has become very pop alular as the people of Vancouver have grown a love for Japanese cuisine. Other food trucks provide cuisines such as Mexican cuisine are slightly more pricey than Japed. The price varies around $7 $14, despite the price, although the quantity that is give is also fulfilling, we have found the reputation, value and the taste oft he product Japed offers is on comparability with or surpasses other food stand competitors.Alone g with the product, Japed has the highest number of food stands in Vancouver, thus gig vying them a location advantage and easy accessibility over its competitors. The countless mount of flavors is also a major advantage that Japed possess. Currently with 13 SP Cecilia and 7 traditional hot dogs, as well as a separate category of fries, Spading menu pr vides customers an abundance of choices compared to other competitors. The main competitors of Japed are the other neighboring street vendors a ND obviously, other hot dog stands.Other vendors that have their own cultural TA set such as Mexican, Greek, Chinese or Persian are also a threat towards them. Fast food restaurants such as McDonalds, Churchs Chicken and Wendy are also great threats to confabulate padded. The rice range for a burger in McDonalds is around 5 dollars and the meal is ABA UT 8 dollars and this is one of the reason why Japed is making less profit comparing to chain deed steadfast food restaurants. Fasted chains such as McDonalds and Wends have been established for a longer time. They are very welkin to society and thats the greatest competitive a advantage they have.Established competitors usually lay down advantage of using tv set com Americas to advertise their refreshing product or even a special package deal. Since Japed is q tie new compared to bigger fast food chains such as McDonalds, their locations are r stricter to only business district Vancouver and Richmond Birdhouse strain station. They are no t as exposed as other fast food chains that have been around for a longer time. Spading AC a ccessibility is strictly towards the people roaming around downtown and Richmond Bright use strain station.Even with the exceptional taste and popularity of Japed, there forget be a few downsides. One of the few is that non all people like hot dogs. This difference I n taste may cause slower sales compared to competitors who do not only have hotdogs, but burgers, wraps, or salads. However, during the Winter Olympics that was held in Vance ever, Japed has experienced their busiest time with nearly 1 00 people lining up at one Tim e for the Japanese style hotdogs everyday, showing how they can provide sales with eve n only the menu selection of hotdogs, fries or drinks.In conclusion, after(prenominal) analyzing Spading competitive advantage we can see that t they are continually a very successful local food vendor comparing to other local of odd vendors, but must(prenominal) take further steps in order to grow internationally. Although there are n onerous factors that they must ta ke carefully into consideration in order to further progress t heir business successfully.