The Essentials of Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words

The Essentials of Marketing Mix - Essay ExampleTherefore, the merchandising mix for each of these carrefour categories to a fault needs to be different. It seems that marketers use different marketing mix strategies even for goods under the same fruit category. This paper will analyse the marketing mix strategies of two existing brands that market luxury goods. system-based Concepts of the Marketing Mix Elements The term marketing mix was firstly used by Neil Borden in 1953. The theory of marketing mix contains four main component parts called 4 Ps of marketing mathematical product, price, pose, and promotion. These four elements ready the entire promotional campaign and when these are effectively blended, they form a marketing program that provides want-satisfying goods and operate to the companys market (Spiro, Stanton, and Rich, 2003, p.10). The term marketing mix reflects a broader concept that includes several marketing aspects which all work toward a similar objective of creating awareness and customer loyalty. Every firm considers marketing mix as a vital strategy as the elements of marketing mix play a significant role in each stage of product life cycle. In the modern days, lot is added as the 5th P to the marketing mix elements in order to represent the target people. The 4 Ps of marketing are briefly described below. 1. ... Product is a crucial element that has the ability to lead the whole business operations to success or failure. Hence, in order to make product rivalrousness in the market, marketers usually employ product differentiation strategy as a tool to differentiate their products from those of its competitors. In short, while marketing a product, the marketer must take special(prenominal) product decisions regarding ranges of factors like brand name, functionality, packaging, warranty, styling, and quality. 2. Price Simply, price determines the numerical value of the product or it is the pith that a customer pays for the pro duct. A marketer may increase or decrease the price of his product according to its demand in the market. Different price strategies are used to price a product in various situations. Premium pricing is a most common pricing strategy by which a higher price is charged for the product it is practiced if the product possesses a substantial competitive advantage over the competing products. In addition, penetration pricing, economy pricing, price skimming, psychological pricing, geographical pricing, and numbers of others pricing strategies are used to price a product. Marketers must take price flexibility and price contrast into account while formulating pricing decisions. 3. Place Place represents a location where a product is marketed. It may either be a physical entrepot or be a virtual store on the internet. According the theory of marketing mix, the place also refers to channel, distribution, or intermediary. In other words, place is the channel through which goods and service s are moved from the marketer to the ultimate consumers. The marketer has to formulate drop off decisions on distribution channels for instance, he has